Question Description

I’m working on a marketing question and need an explanation to help me understand better.

Let’s take a moment to read the Interaction Design Foundations impression of https://www.interaction-design.org/literature/arti…

Now let’s connect this concept to the Customer Journey. As consumers we navigate seamlessly from identifying a need to purchasing and back again. Marketers use these interactions to make a connection. From the logo on a delivery truck to the layout of their website an impression is left behind.

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